| Job Title: |
Marketing Manager |
| Department: |
Super Market |
| Job Location |
All Island |
| Reporting to: |
General Manager |
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| Job Purpose: |
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| Achieving all KPI’s and targets as directed by organization |
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| Implement company marketing strategies with cost effective manner |
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| Prpose suggestions for SKUs to the branch portfolio based on market demand and profitability |
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| Planning monthly BTL, ATL and TTL activities of the company |
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| Identify market demands and trends and utilize those into profitability of the company |
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| Coordinating with suppliers on product strategies |
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| Execute the trade plan of the organization |
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| Duties & Responsibilities: |
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| Evaluating and optimizing marketing and pricing strategies |
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| Analyzing market trends and preparing forecasts |
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| Generating new business leads |
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| Increasing brand awareness and market share |
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| Coordinating marketing strategies with the sales, financial, public relations, and production departments |
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| Developing and managing the marketing department’s budget |
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| Overseeing branding, advertising, and promotional campaigns |
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| Managing the marketing department’s staff |
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| Preparing and presenting quarterly and annual reports to senior management |
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| Promoting our brand at trade shows and major industry-related events |
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| Keeping informed of marketing strategies and trends |
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| Skills & Competencies: |
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| Marketing management skills & interpersonal skills |
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| Leadership |
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| Knowledge about the business environment |
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| Product knowledge |
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| Analytical Skills |
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| Efficiency & Effectiveness |
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| Communication Skills |
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| Negotiation Skills |
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| Presentation Skills |
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| Knowledge about products & services |
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| Time management skills |
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| Qualifications |
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| Professional qualification in Sales and Marketing (SLIM/CIM) |
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| Degree in Marketing |
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| 5+ year experience in supermarket industry in the field of sales/operation |
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