Achieving all KPIs and targets as directed by the head office |
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responsible for pricing, branding and promotion of that product |
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group with the goal to optimize sales |
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Develop a commercial mindset as well as understanding |
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consumers& wants and needs |
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Ensuring company product categories along with displays are |
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optimized for sales and marketing |
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Producing, adapting, and advising on display and current |
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marketing materials as needed. |
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Planning and implementing planograms for shelf displays |
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Duties & Responsibilities |
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Analyze data or insights to determine industry and consumer trends |
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Devise long-term development strategies for product categories |
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Develop exit strategies for unsuccessful products |
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Foster trust relationships with vendors to achieve better pricing and quality of services |
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Determine the positioning of a product category to maximize visibility |
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Liaise with marketing teams to determine competitive pricing and promotional activities of a product category |
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Collaborate with buyers and merchandisers to expand product categories |
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Coordinate forecasts for product demand to ensure the sustainability of inventory |
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Assume responsibility for budget development and revenue for the category |
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Skills & Competencies: |
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An excellent grasp of spatial, design, and promotional planning. |
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Up to date with the latest category management principles. |
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Proficient at evaluating current business retail practices. |
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Ability to write well and generate reports on market activity. |
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Possess great negotiation and interpersonal skills. |
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Ability to think from a consumer perspective and understand |
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buying behaviour. |
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Analytical, creative, and goal-driven thinking. |
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Leadership skills |
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Efficiency and Effectiveness |
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Qualifications |
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Member CIM, SLIM or Degree in marketing |
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5 + years’ experience retail marketing |
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